From zero net revenues to profitable in four months
In the fall of 2006, a start-up asked us to submit a proposal to help launch their business. After interviewing more than a few marketing firms, they hired L&G. We started by asking lots of questions: But the most important was "What do you want your business to look like in six months, a year, and five years.” With the answers to those questions, we built a marketing plan that could be executed in five months, from idea to end of launch, at a cost of under $10,000.00. At the end of the fourth month, the client brought in enough business to cover its marketing costs and to make a profit. Click on links for work samples.
Co-Branding to Increase Sales
Although we created the copy for this high-tech company's first and only marketing piece, ATS had not developed, launched and managed a marketing campaign until they called us in the summer of 2006. We decided on a direct mail campaign with two mailings and follow-up telemarketing. Additionally, we recommended e-mailing the sales letter to its current customers to drive them to the web site, where the offer is located. Click on links for samples of the work.
Creating A Design That Sells
This large building cleaning and maintenance company needed both a new look and new messages to reach its audience. Together, we decided a brochure was the way to begin the business's reinvention. Click on the link to see the brochure.
Horizon Services Brochure 8.18.06
Promoting the Greening of Business
Energy efficiency is critical to cutting business costs, and it is good for the environment. An efficiency lighting business helps businesses both cut costs and improve their lighting quality. Businesses contracting New England Energy Management, Inc., found themselves receiving conservation awards for their efforts. We were contracted to get the word out. The press and TV media took notice. Here are a few samples of the press releases.
FW Connecticut Plant Leads the Way in Energy Savings
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