News
FOR IMMEDIATE RELEASE
Business Consultant Calls for a New Business Model
Hartford CT—Author Lewis Green’s fifth book was just released by HRD Press, Inc. Called Lead With Your Heart, the book calls for businesses to adopt a model that will result in business success as well as create a better world in which to do business, to work and to live.
“This book is about changing the way we do business. It is written to inspire business executives, managers and entrepreneurs to invest in a new business model that can be a first step to changing the world we live in,” Green says.
Green was inspired to write this book by Mahatma Gandhi’s quote, We must be the change we wish to see in the world, and what he has experienced in his three decades as a corporate manager, executive and entrepreneur.
Lead With Your Heart is about creating a business environment where business leaders lead with the heart, take a hard look at their values, implement and live by those values, and then build value-driven businesses in which people are more important than overzealousness to earn money. In this book, Green talks about creating happiness, and by doing so, he argues we change the world in good and right ways as well as reap large profits.
“I often wonder why American businesses don’t spend more time strategizing around happiness, Green adds. Happiness is the driving force behind everything Americans do. It is the key to determining their wants, needs and desires. It is the essence of the American Dream and is as important as the air you breathe. It is true that many companies are customer-focused and invest lots of energy in meeting customer needs.
Responding to those needs should result in happy customers, happy employees, and a healthy bottom line. Unfortunately, the efforts being made by too many businesses to create happy and loyal customers fall far short of what is necessary.”
Note to the Media and Bloggers: Review copies of Lead With Your Heart are available for media and business bloggers. The author is available for interviews, TV and radio guest spots, and speaking engagements. Call 860.673.7543. The book may be purchased at Amazon.com or online directly from HRD Press or by calling 1-800-822-2801.
Publisher’s Statement
Lead With Your Heart is about changing the way you do business. It introduces a business model that will result in growth, revenues and profits and a better world in which to do business, work and live. It is written to inspire executives, managers and entrepreneurs to invest in this way of doing business and make it the first step to changing the world we live in. HRD Press, 22 Amherst Road, Amherst, MA 01002 Phone: 800-822-2801 or 413-253-3488.
Author’s Bio
Lewis Green, Chief Communications Officer & Founder of L&G Business Solutions, a marketing and communications firm, brings three decades of business management experience. L&G Business Solutions, LLC, represents his third company. Additionally, he held management positions with GTE Discovery Publications, Puget Sound Energy and Starbucks Coffee Company. He has been invited to speak to groups large and small about various business practices. Lewis’s fifth book is entitled Lead With Your Heart. In addition to his business experiences, Lewis is a published author and a former journalist, sports writer and travel writer. His feature articles have appeared in books, magazines and newspapers throughout North America. He has taught in public schools; lobbied for organizations both in state capitols and in Washington, D.C.; delivered workshops, seminars, and training programs; and made presentations to audiences in colleges, businesses and professional organizations. Lewis also has served as a book editor with a large publisher, the Executive Editor overseeing four magazines, and a newspaper department editor. Lewis served eight years in the U.S. Air Force, where he received the Air Force Commendation Medal.
Press Releases
An Old Company Becomes New
Hartford, CT October 9, 2007 -- Businesses have one goal and that is to meet their customers wants and needs. After three years of asking their clients what they want and need most from business communications consultants and then researching other firms to see what they offer to meet those wants and needs, L&G Business Solutions announces that it has reinvented itself to offer only those services that they are best at delivering and that they can guarantee will meet their client's goals.
"For too many years, we followed the lead of the best-known and largest firms," Lewis Green, Chief Communications Officer, says. "That was a mistake. No firm can be all things to all clients. So, we listened to our clients and have trimmed our services so that now we only offer those things that we know we are the best at.
"I am confident that our results, customer service, and value for the services we offer will equal or exceed other firms. Furthermore, we offer our services within our client's budget and we guarantee our work," Green says.
The reinvention transforms L&G Business Solutions from a one-stop marketing and communications consultancy to a business communications firm that specializes in the following services:
Direct Mail Campaigns
Internal Employee Communications
Social Media (Web 2.0) and Web Site Development
Graphic Design
Writing Services, including speechwriting and press releases
"We bring a combined 50 years of experience to these services," Green adds. "We know how to deliver results in these areas."
L&G Business Solutions serves entrepreneurs and small businesses in the United States and Canada.
LOCAL BLOGGER, ENTREPRENEUR AND AUTHOR A PART OF FIRST-EVER WORLDWIDE BLOG COLLABORATION
Lewis Green of L&G Business Solutions one of 104 marketing bloggers from 10 nations authoring The Age of Conversation, an e-book to benefit children’s charity
AVON, CT, July 15, 2007 -- A local blogger is part of what may be a first-of-its-kind collaboration via the internet, involving more than 100 marketing professionals who blog from 24 states and 10 nations. Lewis Green of Avon, joined online with other bloggers to write The Age of Conversation, a book that was published July 16. In addition to the downloadable e-version, the book will be available in hardcover and soft cover. All proceeds from sales of the book will be donated to Variety, the Children’s Charity.
Lewis Green is the Founder and Chief Communications Officer of L&G Business Solutions, a full-service marketing and communications firm. He writes a blog called bizsolutionsplus, which ranks in the top 30 most-read marketing blogs in the world. Green's fifth book, Lead With Your Heart, is scheduled for release this fall. His articles have appeared in newspapers, magazines and newsletter across the world.
The book has an unusual story behind it, involving online connections between people around the world who have never met each other.
Drew McLellan, who heads McLellan Marketing Group, an advertising agency in Iowa, has been writing a blog online for since September 2006. His blog is among the 25 most-read marketing blogs in the world. McLellan’s partner in this adventure is another marketing blogger in the top 25, Gavin Heaton. Heaton is the Interactive Director of one of the world’s leading marketing and promotions agencies, Creata, located in Australia, where he is Director of Interactive. Heaton blogs at the Servant of Chaos .
In March, McLellan wrote about Wharton’s effort to create a collaborative book and Heaton commented, “And it sounds like it could be fun ... but you know what, Drew? I reckon between a few of us we could knock out a short book and publish it. All we need is a theme and a charity ...“
“Three e-mails later, we had named the book and the charity. It just fell into place," McLellan says. “The Age of Conversation was the perfect topic. The marketing industry is abuzz about how the citizen marketers are changing the landscape. This book captures that new phenomenon,” he adds.
McLellan and Heaton, through their blogs, invited other marketing professionals and other bloggers to commit to writing an essay about conversation. They set what they thought would be an impossible goal – 100 bloggers. They received commitments from 104 authors in less than seven days.
“What began as a comment online has grown into a major collaborative effort by marketing professionals from 24 states and nations," McLellan says. “Gavin and I were overwhelmed with the response.”
“We heard from people, telling us what they planned to write about,” Heaton adds. “We’ve been amazed at the variety of approaches that have been taken, and with hardly any duplication or overlap. This book really explores the art of conversation and how that is changing the face of marketing from virtually every angle possible.”
Lewis Green contributed an essay titled Conversation that Connects You to Me. For all of business history, one of our primary goals has been to talk with our customers in ways that grow our businesses and meets their needs," Green says. "Today, it is more important than ever, as new technology allows customers to easily compare our products and services to our competitors' products and services."
A fellow marketing blogger in New York, Christina Kerley, had just lost her mother and many in the marketing blogging community were looking for a way to comfort her from afar. McLellan and Heaton decided that they would dedicate the book to Sandra Kerley, their colleague’s mother.
The Age of Conversation is available in all three formats. Prices are:
- e-book: $9.99 ($7.99 going to charity)
- paperback book: $16.95 ($8.10 to charity)
- hardback book: $29.99 ($8.55 to charity)
Orders will be taken online here.
"Secrets of Consulting To Small Companies: You Need to Know Small Business to Sell to Small Business"
FOR IMMEDIATE RELEASE
"When selling to small businesses, the who must come before the what. At the end of the day, we get the job because of who we are, not because of what we claim about our products and services."
This was the message delivered by Lewis Green, Founder and Chief Communications officer, L&G Business Solutions, who spoke before a full house of Management Consultants at the April 16 Dallas Fort Worth Chapter of International Management Consultants. The name of the presentation was "Secrets of Consulting To Small Companies: You Need to Know Small Business to Sell to Small Business"
"We may believe our products and services are great," Green says, "but the customer expects them to be great. So, to be successful, we must fill the gap between what we offer and what customers want, need and desire. To succeed, therefore, we must focus first on creating great client experiences (the who) and why we are the right choice to do that (also the who).
"Small and large businesses have the same objective: to grow customers and their bottom lines. But they differ in the ways they outsource work to consultants. It's always about them, not us," he added.
Lewis Green brings three decades of business management experience, including 12 years as an entrepreneur and a consultant. L&G Business Solutions represents his third company. L&G is based in Connecticut. Additionally, he held management positions with GTE Discovery Publications, Puget Sound Energy and Starbucks Coffee Company. He has been invited to speak to groups large and small about cutting edge business practices. Lewis's fifth book, "Lead With Your Heart", is scheduled to be published soon.
